Newsletter · Published on Medium

Well Crafted AI. A newsletter on building thoughtful, user-centered AI experiences.

Short, sharp reads on agent UX, AI-Ready Design Systems, MCP, trust, and the new shape of human-in-the-loop work. Eight articles in. One in progress. More on deck.

Jay Bellew UX Design Lead → Product · AWS AI Tools & Agents for AWS Sellers
jaybellew.com
7 PUBLISHED 1 IN PROGRESS 2–4 MIN READ RESUMING WEEKLY
Currently writing

The piece on my desk right now.

One article actively in the draft chair. Get on the early list and it lands in your inbox the day it ships.

In progress ~4 MIN FIRST OF A NEW SERIES

The New UX Layer

What MCPs, agentic tools, and AI-native workflows are quietly building underneath your software — and why the next decade of design lives in the gap between you and the rest of your stack.

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Previously published · most recent first

The archive.

Seven pieces in the publication so far. Each one a 2–4 minute read on a specific question about building with AI. All live on Medium.

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A 5-step flow diagram titled 'AI Integration with MCP' showing AI Application Initiation, Connect to MCP Server, Server Communicates with Service, AI Uses Service, Action Taken.
3 MIN on Medium

MCP: The Missing Piece in AI Agents

Model Context Protocol as the USB of AI integrations — a clean, standard way for agents to act on the world.

Read on Medium
A semicircle illustration of five design tips for 2025: Develop AI Skills, Solve Meaningful Problems, Stand Out with Judgment, Collaborate and Be Kind, Stay Grounded in Principles.
2 MIN on Medium

Design Tips for 2025

Five ways to thrive and make an impact as AI reshapes the design landscape — develop AI skills, solve meaningful problems, stand out with judgment, collaborate kindly, stay grounded in first principles.

Read on Medium
Screenshot of an AI image generator with a misspelled prompt about a sunset and a lighthouse, showing the AI is unfazed by typos.
3 MIN on Medium

A Typo-Forgiving UX Is One of My Favorite Things About AI

Communicating with AI doesn't require perfect spelling, and I love it. A short post on fuzzy matching, intent recognition, and the human-centered design of "I know what you meant."

Read on Medium
A blueprint-style illustration of the five-step AI/UX framework: Define and Understand, Metrics and Success Criteria, Prototype and Test, User Testing and Refinement, Launch and Learn.
4 MIN on Medium

The AI/UX Blueprint

A practical, five-step framework for designing AI products — from defining the "why" to launching, monitoring, and continuously improving. The shape of the work behind every AI experience that earns trust.

Read on Medium
Basketball court background overlaid with three diagrams: Celtics' Strategic Transformation roadmap, Three-Point Shooting Comparison metrics, and a Product Design Strategy seesaw.
4 MIN · 12 ★ on Medium

The Three-Point Playbook

What the Boston Celtics' strategic shift to three-point shooting can teach product teams about high-impact focus. A short case for finding your "three-point shot" and concentrating on it.

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Two side-by-side diagrams: Evolution to Frictionless UX funnel and Balancing User Empowerment and Autonomous Action venn diagram.
4 MIN · 17 ★ on Medium

The UX of Invisible AI

What autonomous agents show us about the future of interaction. The most engaged-with piece in the publication — on designing for cooperation, not just usability, when the best interaction is the one that never happens.

Read on Medium
A research session with humans and robot teammates in a meeting room, alongside two trust diagrams: Build Trust loop and Designing Trust in AI mind map.
4 MIN on Medium

Designing Trust

How do you design AI systems that people actually trust? A short post on clarity over complexity, transparency, fail-safes for human intervention, and humanizing AI decisions.

Read on Medium
On deck

What's brewing.

Posts I'm thinking about next. Each one a self-contained piece on a single, specific question about building with AI — usually with a diagram and always with a point of view.

DRAFT NEXT UP

The New Users Are Agents

Most of what uses your software today is still a person. That is about to change. A near-future look at agents using software on your behalf, agents talking to other agents, and what it means for design.

DRAFT SOON

Designing Inside the Protocol

An MCP server is a UX surface. Tool names, descriptions, error copy — the parts that decide whether the model picks you or skips you.

DRAFT SOON

The Cockpit, Not the Canvas

How Cursor, Kiro, Cowork, and Amazon Q changed what an "editor" is supposed to do — and what good cockpit UX looks like when an agent's at the wheel.

DRAFT SOON

The Words Are the Wiring

System prompts, skill descriptions, error copy. The unsexy load-bearing infrastructure of every agent product — and how to write it.

DRAFT SOON

From Forms to Intent

The form was a great UX primitive for a deterministic world. AI products need a different shape — and most of us are still drawing rectangles.

DRAFT SOON

Visible & Reversible

Two words that quietly carry the entire trust budget of an agent product. What they mean in practice — and what breaks when you skip them.

DRAFT REVISION

The AI/UX Blueprint, Revisited

The five-step framework, re-grounded for this year — agentic workflows, MCP everywhere, models that hold long context. What still works, what needs rewriting.

About

Notes from someone who's been doing this for a while.

Well Crafted AI is written by Jay Bellew — UX Design Lead → Product at AWS, working on AI Tools & Agents for AWS Sellers. Seventeen years building enterprise software across design systems, accessibility, and product UX at VMware, CloudHealth, and EBSCO before that.

The thread across the work: good UX patterns don't expire when the underlying tech changes — they get a better engine. Each post is a 2–4 minute read, built around a single sharp idea, with a hard close and a link back to the project work that inspired it.

No filler. No "in today's rapidly evolving AI landscape." Just the craft.

Portfolio at jaybellew.com